How Green is Your Food?

by DS

i don’t know if your a big fan of the abc’s show brothers & sisters, but i am. if you are too then you’ll remember sarah’s venture with the launching of the website greenatopia–a website that helped you calculate your environmental impact and how to live eco-friendly. i always thought that was such a good idea. well, james reynolds, a UK designer, has taken that concept to the grocery store. he has come up with a great packaging idea for produce which highlights the impact our daily purchases have on the environment. his design calculates the distance the produce travels and the carbon dioxide released during the journey. the receipt features a boarding pass style tear-off strip.


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